Sales & Marketing Services - Success Stories

Lane Hospitality - Sales & Marketing - 2002 - 2008

"With HVS' extensive expertise, professional efforts, media contacts, and personal relationships, they have been very instrumental in providing exposure for Lane Hospitality through major trade and local publications, press coverage and other marketing communications. Even during challenging times, HVS Sales & Marketing Services has created interest in Lane Hospitality and increased our leadership position in the industry."

Bill DeForrest,
Chief Executive Officer,
Lane Hospitality

Project

Lane Hospitality is a third party hotel management company that owns and/or operates 20-plus hotels throughout the United States. The CEO engaged HVS Sales & Marketing Services to garner hotel trade, business and investment industry publicity and awareness, in the hopes to market Lane to hotel owners as the management company of choice.

The HVS Assignment
Lane Hospitality first engaged HVS in 2002. The media appointments we arranged in conjunction with the hotel industry investment conferences resulted in a new awareness for Lane. Relationships were developed with such national publications as the Wall Street Journal and USA Today as well as with such trades as Hotel Business, Lodging and Real Estate Journal. In addition, HVS organized and handled all on-site activities for a weekend press trip to one of Lane's properties.

Results
This renewed awareness for Lane prompted the firm to use HVS Sales & Marketing Services to design new display advertising for the trade publications, and to redesign its corporate website and develop a digital brochure. In 2004, Lane unveiled its more attractive and user-friendly website at www.lanehospitality.com. This also saved Lane the expense of printing marketing collateral.